retention

Downloads are no longer enough to measure app growth. Youssef Farkash, RVP, EMEA, Branch, explains why retention, attribution and long-term customer value matter more.

Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.

Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

The agenda is set to reflect current realities and challenges faced by mobile marketers. Key themes include Performance Marketing & Acquisition, Retention & Engagement, Monetisation Models, ASO and Paid UA Integration, Creative Optimisation and more.

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

Support solves problems. Success prevents them. But the real customer-first strategy is integrating both. How can uniting these teams lead to better CX, stronger loyalty, and smarter growth?

DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.

2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]