Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.
Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.
Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]
