In my previous article, I have discussed the critical challenges faced by retailers in the Middle East. In this, I will highlight the importance of adopting an Omnichannel order management systems (OMS) that will empower your retail strategy. Many retailers are making the mistake of focusing on one element of omnichannel, such as re-platforming eCommerce, […]
Retailers around the world and the Middle East have been told for years that without having digital in their future, they had no future. While Covid-19 has devastated individuals, families, communities and industries, it has also driven home the importance of online and digital to retailers. Online isn’t the future of retailing; it’s the today […]
The Covid-19 global pandemic has forced retailers in the UAE to stretch their supply chains and logistics in unprecedented ways. Whilst supplies of grocery and essential commodities have been coming into the country without a hitch to date, the main problem has been trying to get the product to consumers at a time when there […]
Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]
