research

64% of data teams are already using genAI, and every organisation surveyed has, at minimum, plans to use genAI in the future.

The majority (52%) of marketing decision-makers consider software vendors primarily based on their reputation in the industry.

The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.

As businesses continue to blend email and SMS touchpoints, marketers can boost return on investment by introducing multi-channel automation programs.

Around 40% of Australians admit they bought something online after seeing it on social media.

Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions.

In collaboration with Braze, Martechvibe is excited to examine how businesses are adapting to generative AI (GenAI) while aligning business priorities with customer demands.

Consumers are most comfortable using AI in the discovery phase of making a purchase decision (the Learn phase).

Companies leveraging data to tailor and measure their training programs achieve improvements in sales performance and engagement.

91% of senior marketing leaders anticipate increased use of AI tools within their organisations over the next two years.