research

As retailers are less focused on playing catch-up to manage the essential ‘housekeeping’ of personalisation, they are freed up to prioritise work on building the immersive, visually-rich experiences that delight and engage their customers.

Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%).

75.3% of the marketers surveyed use personalised marketing in loyalty programs and find it effective for customer retention.

“The Revenue Imperative: Overcoming Efficiencies to Maximise Growth” report shows that C-suite leaders identify “time-consuming manual tasks” as their top challenge.

To date, only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle.

Enterprise retailers love flexible martech—75% say their buying decisions are heavily influenced by platform customisability.

When asked which types of ads generally caught their attention when watching ad-supported streaming platforms, 36% of consumers identified pre-roll ads.

Four in 10 (43%) CMOs say their SEO teams are using AI-driven insights to adapt to AI search.

Americans are increasingly relying on artificial intelligence (AI) as a key part of their shopping experience as well as trusting the technology to help make purchasing decisions.

The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.