Ramadan

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

This year’s Ramadan witnessed a significant increase in advertising campaigns from real estate developers despite the noticeable decline in property sales caused by the global crisis kickstarted by the Russian-Ukrainian conflict. In spite of a high number of innovative advertising campaigns for real estate development companies to showcase their new projects and the luxury they […]

#RAMADAN22 With social media becoming more scattered, brands must carefully craft their social media strategies to stand out. All it takes is a quick scan of the currency note through Snapchat’s new AR filter to make a WHO donation. That’s an easy technological solution to keep your Ramadan spirit going. Ramadan is when the usage […]

#RAMADAN22 Consumers in the UAE are increasingly open to trying out new products and services from abroad during Ramadan From rustling up meals using recipes on YouTube to listening to prayers via Zoom, Ramadan in 2021 was celebrated under exceptional circumstances, with technology and restricted Iftar get-togethers. It’s going to be different this year, as […]

Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]

Facebook IQ commissioned a survey of 17,758 adults across Egypt, Indonesia, Malaysia, Pakistan, Nigeria, Saudi Arabia, Turkey, and the UAE. Here is what it taught us  Learning’s from Facebook’s Ramadan: This is the Joy of Discovery extends far beyond the Holy Month. This Ramadan season, people will want to come together, whether virtually or socially […]

Facebook has announced a partnership with a leading Arabic podcast network, Sowt, to spotlight inspiring community leaders from the Arab diaspora to speak about how they have been using Facebook’s family of apps – Facebook, Instagram and WhatsApp – for acts of kindness, charity, fundraising and donations during the month of Ramadan.With the help of […]

Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel, it’s absolutely core to day-to-day business. For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on […]

Digital spending is expected to surge further in the UAE and Saudi Arabia this month, with approximately 76 per cent consumers planning to buy more frequently online during Ramadan, according to a new survey.  About 60 per cent of people surveyed in the two countries said they expect to buy groceries more often this Ramadan, […]

Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers.  This […]