PUNK CX

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity 

Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator and brands are struggling to meet the rising customer expectations. CX NXT – a virtual event focused on CX, personalisation and service is set to take place on November 15-16, 2021. […]