In this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.
The partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimise campaigns in real time within familiar programmatic workflows.
With Adaptive Optimization Insights, marketers see how the model is adjusting impression delivery across audience cohorts in real time.
With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.
As AI shifts digital interfaces from static pages to live conversations, Nic Baird and Kevin Baragona reveal that advertisers and publishers who align ads with real-time user intent will define the next revenue engine of the internet.
New capability by StackAdapt helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control.
Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.
The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.
The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.
