By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.
Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.
As a Salesforce-native solution, Revenue OS for Agentic Advertising combines Salesforce's reasoning engine with ADvendio's operational logic for intelligent action to fuel retail media growth.
Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.
Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance.
By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible.
With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.
As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.
The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.
The invisible spend problem in performance advertising drains budgets as repeated clicks from returning users and scam ads inflate costs. Brands need user-level visibility and frequency controls to protect budgets, reach new audiences, and ensure true campaign efficiency.
