Privacy laws have never been as important as they are today, now that data travels the world through borderless networks. As part of its 50th anniversary, the UAE has issued a set of sweeping legal reforms, including enacting the much-anticipated Data Protection Law, which was issued in September. The new legislation will regulate the collection […]
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
