predictive AI

The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.

Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.

Prevedere recently announced the launch of ERIN Protect, the latest addition to its predictive AI platform and suite of products. ERIN (External Real Time INsights) is Prevedere’s global data repository and patented machine learning platform that enables the creation, testing and publishing of econometrics based predictive models and insight. Organisations leverage Prevedere’s technology to identify […]

For the first time, Airship will extend its platform beyond customer engagement to directly enable commerce, payments and customer conversations Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS.  This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as […]