With the advent of Google Ads, pay-per-click ads (PPC) are a simple way to show up on the search results page. Most businesses have a basic understanding of PPC advertising, although they may not know about how Google’s Quality Score can directly affect what happens with them. Actual SEO Media,which helps clients expand their online […]
How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials? Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]
To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
