Casted, the first and only podcast and video marketing platform made for B2B marketers, has launched Casted for Startups. With this program, qualifying startup companies now have access to the same platform empowering B2B marketers at brands like IBM, Salesforce, Gong, and HubSpot to maximise and measure their podcast and video content. With Casted, marketers […]
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]
