LeadsRx Journey Will Deliver Multi-touch Attribution for App Usage

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Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events.

LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths to purchase.

Also Read: Take The Stress Out Of Marketing, Map Your Customer Journey

“With more complex buying cycles, valuing each medium in the buyer journey is critically important,” said AJ Brown, CEO and co-founder of LeadsRx, in a statement. “We are proud to provide a solution to app developers that reveals the all-important paths to purchase so they can add lifetime value to existing customers and lower new customer acquisition costs. The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”