Algonomy, an algorithmic decisioning platform, announced that B.TECH, Egypt’s consumer electronics retailer with over 100 stores and a growing online presence, is leveraging its flagship recommendation engine. The move improves product discovery across the digital commerce journey. B.TECH attributes 18.6 per cent of its sales from web, mobile and apps to the personalised recommendations driven […]
Litmus, an email marketing platform, announced new capabilities helping boost personalised brand experiences and increase efficiencies in email workflow and creation. Litmus Personalise, powered by the recently acquired Kickdynamic solution, improves engagement among email subscribers and unlocks revenue potential by empowering marketers to easily create personalised, AI-driven emails. Additionally, Litmus adds Email Performance Indicators in […]
Industry experts offer their insights on what trends they expect to unfold in 2022 for customers and marketers Considering the changing consumer behaviour, will 2022 be a year of enhanced customer experience? Sitecore has revealed its top strategic predictions for 2022, aligning with the latest developments in technology, changes in consumer behaviour, and new challenges […]
Digital Humans are AI powered virtual beings that recreate natural human interaction at scale. Kia Mia meets customers as they walk into the Kia Motors showroom in Denmark, she interacts and engages with them. But she happens to be a digital human, an avataar that exists behind a lifesize screen, and has a camera that […]
Adobe unveiled several new Adobe Experience Cloud offerings to help retailers deliver personalised experiences that seamlessly transition between online and in-store. These new product innovations enable flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile, and provide seamless experiences from browse to buy. […]
Mastercard announced the acquisition of McDonald’s personalisation platform and decision engine company, Dynamic Yield. Financial terms of the deal were not disclosed. Dynamic Yield delivers individualised product recommendations, offers, and content based on a range of factors, including past purchases, page views, time of day, current store traffic, and trending products. Also Read: CX Needs […]
Vibes, a mobile marketing solutions provider, recently launched Mobile Wallet as a Channel as part of its dynamic mobile wallet solution. Mobile Wallet as a Channel lets companies use Apple Wallet and Google Pay on consumers’ mobile devices to deliver personalised and dynamic mobile experiences for marketing, loyalty, and servicing. With this launch, Vibes enables […]
The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]
Lightweight personalisation platform Breinify succeeds with record-breaking closing; raises a total of $11M. This new round was led by Gutbrain Ventures and PBJ Capital, with participation from Streamlined Ventures, The CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road. “Breinify is taking the world by storm with their incredibly powerful AI personalisation platform. They […]
Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology is gaining acceptance in the Middle East, as more consumers look for contactless ways to connect with brands. To stand out, businesses are increasingly deploying custom digital voices and advanced technology. To help them create stronger […]
