B.TECH To Use Algonomy’s Tech to Power Personalised Experiences
Algonomy, an algorithmic decisioning platform, announced that B.TECH, Egypt’s consumer electronics retailer with over 100 stores and a growing online presence, is leveraging its flagship recommendation engine. The move improves product discovery across the digital commerce journey. B.TECH attributes 18.6 per cent of its sales from web, mobile and apps to the personalised recommendations driven […]
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Algonomy, an algorithmic decisioning platform, announced that B.TECH, Egypt’s consumer electronics retailer with over 100 stores and a growing online presence, is leveraging its flagship recommendation engine.
The move improves product discovery across the digital commerce journey.
B.TECH attributes 18.6 per cent of its sales from web, mobile and apps to the personalised recommendations driven by Algonomy Recommend.
Algonomy Recommend delivers contextually relevant product recommendations with a library of over 150 pre-built strategies. Each product recommendation for each shopper is handpicked by an ensemble model based decisioning engine in real-time, considering business goals and shopper stage in the purchase funnel.
“We are really excited with the results that Algonomy is able to deliver on our online channels. Our customers are very particular about specific product features and a gadget’s compatibility with their existing devices, hence the ability to recommend relevant similar and complementary products is crucial. Today personalised recommendations directly contribute to five per cent revenue from cross-sell and we are seeing 10 times more revenue on the cart page,” said Hazem Salah, Principal Product Manager for eCommerce & Innovation at B.TECH.
“This motivates us to take things to the next level by extending personalised shopping to our 100+ stores across the country and delivering on our vision for a customer-centric omnichannel experience.”
“The success of B.TECH in their market is impressive and we are thrilled to be part of their incredible journey,” said Amit Agarwal, SVP Business Development APAC & MEA at Algonomy.
“Over the years, our team is constantly thinking of ways to boost B.TECH’s market standing, inspire loyalty amongst their shoppers, and ultimately help them fast track their growth.”
