Paid Search

By continuously identifying off-intent traffic and other inefficiencies, the Spend Recovery Agent is designed to improve the underlying account over time.

The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.

Demand Gen reaches people while they are still researching, and search campaigns capture them once they are ready to act.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.