Optimove

Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers.

With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.

Integrating speech-to-search capabilities will empower Optimove clients to personalise search experiences.

77 per cent of consumers said that they would unsubscribe from brands because they feel their information is being misused. These are among the key findings in a new Optimove 2023 Consumer Trust of Retailers Survey of 406 U.S. consumers. Optimove is a Customer-Led Marketing Platform. More than half (55 per cent) of consumers surveyed […]

New capabilities empower marketers to activate customer data and create deeper relationships with customers by deploying native, hyper-personalized SMS campaigns via Optimove’s multichannel hub Optimove, a customer-led marketing platform, announced the launch of OptiText, a native, personalised SMS tool, empowering marketers to utilise rich customer data to create, orchestrate, and measure hyper-personalised SMS campaigns at […]

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]

Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation?

Optimove, a marketing platform provider, has acquired Graphyte, providers of a real-time, cloud-based personalisation platform. With the new capabilities added to the Optimove platform, marketers can deeply personalise every customer touchpoint, empowered by Optimove’s ability to transform customer data into customer-led journeys at scale. Optimove’s Customer Data Platform unifies all customer data from all sources […]

Extole, a growth marketing provider, has partnered with Optimove for an integration that will allow companies to combine data from Extole programs with historical, transactional, behavioural, and predicted customer data from Optimove to create campaigns, look-alike audiences, hyper-segmented mobile push notifications, and personalised email messages all using Extole-identified customer advocates and influencers. The integration makes […]