Optimove

Extole, a growth marketing provider, has partnered with Optimove for an integration that will allow companies to combine data from Extole programs with historical, transactional, behavioural, and predicted customer data from Optimove to create campaigns, look-alike audiences, hyper-segmented mobile push notifications, and personalised email messages all using Extole-identified customer advocates and influencers. The integration makes […]

Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]

Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]

Optimove, provider of the Science-First Relationship Marketing Hub, announced today that it has formed a partnership with Netcore Solutions, a customer communication & engagement company trusted by two-thirds of Asia’s Unicorns for email and SMS messaging infrastructure & services.  The partnership will enable business-to-consumer companies to automate the large-scale delivery of highly relevant, personalised customer […]