optimisation

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]

Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced today that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimisation.  This combination creates the most advanced digital experience platform to […]

Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics.  For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]

The new solution drives optimisation success for gaming app developers AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers. Also read: Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations By tying the […]