omnichannel experience

Brands are moving from pureplay to phygital offerings to capture wider audiences and enhance their purchasing experience

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in average order value and a 25% increase in close rates.

Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]

Why is the order delayed? When will it arrive? Can the order be cancelled if it is too late? Hello? While this is just one scenario out of countless communications across industries, it demonstrates the need for a seamless communication network across the company and the brand. With new communication technologies, social media platforms and mobile […]

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers.  The new integrations help marketers […]