Ogilvy

Ahead of the CX NXT KSA summit, Martechvibe spoke to some customer experience experts about the value of CX measurement and customer feedback, and the significance of using metric tools.

Ogilvy has launched a dedicated experience lab called REALITY to explore and unlock brand applications of emerging technologies. Led by Dickon Laws, global head of innovation, the service will be an innovation translator, pathfinder and risk navigator service for clients. The new experience capability will focus on three key areas: Augmented Experiences – including AR […]

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 per cent in 2018 while 180-second spots grew a whopping 487 per cent and 75- second spots rose 185 per cent, the […]