ObservePoint

Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.

The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]