From McDonald’s and Ray-Ban to Adidas and Prada, we spotlight the most exciting forms brands used non-fungible tokens (NFTs) in their marketing mix Over the past few years, blockchain adoption has grown exponentially in businesses, including sports. After NBA partnered with Canadian-based Dapper Labs, makers of the CryptoKitties game, to make its version of a collectible […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Nuqtah, the Kingdom of Saudi Arabia’s first and leading NFT marketplace, has closed its pre-Seed round led by Shorooq Partners and joined by strategic angel investors. The Company, founded by Salwa Radwi, plans to become the de-facto platform for the Saudi and MENA digital creative economy. NFTs represent a major transformation for artists to safely […]
Sensorium DLT announced the development of Wakatta, a new blockchain that will serve the needs of the broad entertainment industry through innovative NFT types and a set of growth-oriented business solutions. “As pioneers in bridging real-world, high-quality entertainment with the broad opportunities of extended reality, we clearly understand the importance of enhancing virtual and creator […]
MarTech platform — Ojamu, is leveraging the power of AI, blockchain, and NFTs. It is doing so by creating and automating the most efficient digital marketing campaigns for brands. Ojamu raises $1.7 million in a private sale. The blockchain-based MarTech platform is ready to deliver its vision. The private sale saw support from many strategic […]
From professional profiles to joining the NFT bandwagon, Twitter is hoarding news headlines with their recent announcements. Professional Profiles is a new tool on Twitter that enables businesses, publishers, developers, and creators to have a unique and clearly defined presence on the platform. With the profile, one can add legitimacy to their business’ presence on […]
Today, we carry more computing power in our pockets than what got Neil Armstrong to land on the moon. Technology is extraordinary, and one of the hottest items on the market is the non-fungible token (NFT). Just between January 2021 and March 2021, the search term for NFTs grew by 98 per cent on Google. […]
