Model Context Protocol

New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

New MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.

Integration Assistant MCP and Shift give developers everything they need to quickly identify optimisation opportunities and act on them, all from one unified platform.

Rival's approach combines conversational technology, consulting expertise and high-quality audiences to help organisations build customer knowledge.

The Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

Wisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.

ZoomInfo has made GTM.AI generally available as the verified data foundation that grounds AI agents across the GTM ecosystem in continuously verified B2B intelligence.

With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.