Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.
Mobile ordering now dominates food delivery in the MENA region, driven by aggregator apps, social discovery, and AI-powered restaurant tech. New data reveals how mobile-first dining is reshaping restaurant operations, marketing strategies, and consumer behaviour.
As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.
The agenda is set to reflect current realities and challenges faced by mobile marketers. Key themes include Performance Marketing & Acquisition, Retention & Engagement, Monetisation Models, ASO and Paid UA Integration, Creative Optimisation and more.
Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.
In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.
As attention becomes the most valuable currency, mobile marketers are turning to AI-powered creatives, UGC, and playable content to make ads more immersive, personalised, and performance-driven.
This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]
Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]
