In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.
This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]
Peter Fortune discusses how brands need to focus on mobile marketing and CX strategies in South Africa, ahead of his VMF session. “The market will shift away from apps and move towards progressive web apps (PWA). Although it is technically a website, it functions like an app that is more seamless and cost-effective,” said Peter […]
Vibes, a mobile marketing solutions provider, recently launched Mobile Wallet as a Channel as part of its dynamic mobile wallet solution. Mobile Wallet as a Channel lets companies use Apple Wallet and Google Pay on consumers’ mobile devices to deliver personalised and dynamic mobile experiences for marketing, loyalty, and servicing. With this launch, Vibes enables […]
Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]
Mobile business platform IronSource has acquired mobile marketing firm Bidalgo for an undisclosed amount. Bidalgo provides a platform for app marketers to drive growth by giving control over marketing investments. The purpose of this acquisition is to deepen the firm’s market presence, particularly as Bidalgo’s consumer base extends beyond mobile games, including dating, social and […]
In 2021, the number of mobile devices operating worldwide stands at almost 15 billion, the numbers will increase, and it is expected to reach 18.22 billion by 2025. Statista predicted that, on average, consumers spend 3 hours and 15 minutes per day on their mobile devices. This provides businesses with an opportunity to take advantage […]
After a busy 2020, the IPO market continues to witness hectic activity this year, led by the technology sector. One of the closely followed events is the upcoming IPO of AppLovin Corporation, a mobile app and gaming technology company headquartered in Palo Alto. Though the tech firm has not announced the date, it is expected […]
Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers. This […]
Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]
