Mobile Commerce

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

New research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.