Mobile Commerce

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

New research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.