Mobile App Marketing

Rewind 2024: The mobile app is now a primary medium of communication between brands and their customers. A critical channel for retailers, what is in store for its future success?

Better use of customer data with a strong hand on compliance will be the biggest shield against mobile app growth challenges.

Adjust’s TrueLink allows marketers to generate branded and personalised linking experiences that prompt higher engagement and conversion rates across various platforms.

This acquisition will enable app creators to have the ability to see what advertising SDKs their competitors are using, giving them a strategic advantage in optimising their app performance.

In the app industry, users have a plethora of options, and it doesn’t take long for them to switch. App re-engagement brings better ROI, increased CLV, and higher chances of upselling. How can brands win back inactive users?

Through the Grab app, users can register a Superbank account and link it to their payment method for GrabFood, GrabBike, GrabCar, GrabExpress, and GrabMart, among other services.

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app. 

Only one in 50 ads are successful, and ad fatigue inevitably sets in – it’s a vicious cycle. AppsFlyer unveils the specific elements of ads that resonate most with consumers across different categories and drive long-term user engagement and app downloads.

Through the new integration, users with the latest Nothing OS and ChatGPT installed on their Nothing phones will be able to pinch-to-speak to the most popular consumer AI tool in the world directly from Nothing earbuds.

With a significant surge in app installs, where finance apps topped the ladder by 384% during Ramadan, brands across the region need to implement effective customer retention strategies. Here’s what AppsFlyer's research suggests.