Mobile App Marketing

As a Certified Partner, REPLUG now offers clients exclusive access to deeper Moloco platform insights, tailored support, and tools to optimise programmatic campaigns and unlock new opportunities.

Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

Rewind 2024: The mobile app is now a primary medium of communication between brands and their customers. A critical channel for retailers, what is in store for its future success?

Better use of customer data with a strong hand on compliance will be the biggest shield against mobile app growth challenges.

Adjust’s TrueLink allows marketers to generate branded and personalised linking experiences that prompt higher engagement and conversion rates across various platforms.

This acquisition will enable app creators to have the ability to see what advertising SDKs their competitors are using, giving them a strategic advantage in optimising their app performance.

In the app industry, users have a plethora of options, and it doesn’t take long for them to switch. App re-engagement brings better ROI, increased CLV, and higher chances of upselling. How can brands win back inactive users?

Through the Grab app, users can register a Superbank account and link it to their payment method for GrabFood, GrabBike, GrabCar, GrabExpress, and GrabMart, among other services.

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app.