mobile advertising

The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.

In addition to enhanced reporting and optimisation tools, Stagwell clients will also receive platform support across setup and optimisation, creative best practices, and vertical-specific campaign execution.

The Playback assets will be incorporated into Adwake’s Rewarded & Loyalty advertising roadmap, supporting faster product innovation and expanded campaign capabilities across mobile environments.

Ogury, the global technology provider of mobile advertising anchored in privacy protection, announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, to make it easier for marketers to personalise digital content to boost user attention and engagement. […]

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]

Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]

Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact.  According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 […]

Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]

With marketers citing repetitive workflows as a top pain point, Adjust’s new Control Center automates campaign management, empowering them to focus on creativity, strategy, and pushing boundaries. Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the launch of its pioneering new product, Control Center, which will be part of the Adjust […]

One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.