mobile ad IDs

TrueData announces official support for Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2’s with mobile ad IDs, e-mails, household IPs and other digital identifiers. This connection helps users future-proof their addressability needs by further enabling data connections and precision. Unified ID 2.0 is a new common currency […]

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media […]