TrueData Officially Supports Unified ID 2.0

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TrueData announces official support for Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2’s with mobile ad IDs, e-mails, household IPs and other digital identifiers. This connection helps users future-proof their addressability needs by further enabling data connections and precision.

Unified ID 2.0 is a new common currency of the open internet that represents an upgrade to existing identity solutions, while putting the consumer in the driver’s seat. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be an open source, industry-wide initiative spanning hundreds of collaborative partners, now including TrueData. 

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With this new development, buyers can anticipate greater omnichannel prospecting reach and more ease in connecting first party offline data with online identifiers without reliance on cookies. Whether a DSP or a data provider, including Unified ID 2.0 into the digital identity graph will improve audience match rates and give control over frequency with the goal of delivering better outcomes for the clients. AdTech and MarTech companies looking to build sophisticated identity resolution products can easily integrate TrueData’s identity resolution platform into their technology stack.