META

Northbeam’s new Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

DV’s brand suitability solution for social is part of the company’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign performance measurement.

The integration of PlayAI’s team under Meta’s AI division, led by executives focused on NLP, signals a targeted effort to refine voice-based interactions, a main component for virtual assistants and immersive metaverse experiences.

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

FER's launch of Spotselfie® AR Meta Stores introduces a platform where creators and brands can establish virtual storefronts tied to real-world locations.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights