META

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom Media Group expands its media and data capabilities through new platform partnerships, aiming to support more precise, real-time audience targeting across livestreaming, sports, retail, and commerce media environments.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

FER's launch of Spotselfie® AR Meta Stores introduces a platform where creators and brands can establish virtual storefronts tied to real-world locations.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

The tools, which include Background Generation, Image Expansion, and Text Variations, aim to boost creativity and productivity for advertisers on Meta’s platforms.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Meta Rolls Out AI-Driven Brand Safety And Verification Tools […]

The controls define high-, medium- and low-risk content. Advertisers can choose from three settings to control the types of content that appear above and below an ad. Meta recently launched new inventory filters for Facebook and Instagram for advertisers in English and Spanish markets.  The tools use a multi-stage AI review system to classify text, […]