Meta, Jio Launch In-App Shopping Product On WhatsApp

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Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat.

WhatsApp, the messaging service owned by Meta Platforms, launched the online shopping service, JioMart on WhatsApp. It will enable people in India, including those who have never shopped online, to browse through JioMart’s entire grocery catalogue seamlessly. Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat.

“Excited to launch our partnership with JioMart in India,” Mark Zuckerberg, Founder, and CEO of Meta, said in a Facebook post. “This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum, and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” said Zuckerberg.

“When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience we are proud to develop is the first-ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment to enabling a simple and convenient way of online shopping to millions of Indians,” said Mukesh Ambani, Chairman and Managing Director, Reliance Industries.

Ambani was speaking at the 45th AGM of Reliance Industries. Ambani gave a presentation on placing online grocery orders using WhatsApp and making payments.

The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways, fueling economic growth in the country.

The JioMart on WhatsApp experience will revolutionise how millions of businesses across India connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.

In April 2020, Facebook announced an investment of $5.7 billion to buy a 9.99 per cent stake in Jio Platforms. Jio Platforms had raised billions of dollars from 13 investors, including Google, Silver Lake, Vista Equity Partners, General Atlantic, KKR, Mubadala, ADIA, TPG, and L Catterton, for a total 32.9 per cent stake.