Merkle

Data showcases increased adoption of agile and impact of consumer data privacy regulations across industries in the US and UK Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 instalment of its Customer Engagement Report.  Acting as an extension of the previous report, which highlighted the barriers to great personalisation, the Q2 report […]

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]