Marking the end of the VMF was the Annual Vibe Martech Awards (VMA). With a mission to honour the extraordinary achievements of Middle East brands and professionals, VMA was instituted as an annual recognition of the innovative companies that push martech boundaries. Companies submitted their case studies, and after careful consideration by the Martechvibe editorial […]
Virgin Mobile has selected Merkle as its performance agency in the United Arab Emirates. With millions of users in the Middle East, Virgin Mobile (a subsidiary of Richard Branson founded Virgin) is one of the largest telecom players in the region. Virgin Mobile delivers mobile telecom services to consumers across the region through two brands: […]
As part of Dentsu‘s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, […]
Merkle announced that it ranked as a Leader in The Forrester Wave: Loyalty Solutions, Q2 2021 by leading research firm Forrester Research, Inc. The Forrester Wave: Loyalty Solutions Q2 2021 report used 28 criteria to evaluate 14 top loyalty solutions providers, including how each provider measures up and helps B2C marketers select the right partner for […]
New report recognises Merkle’s ability to deliver critical services for CX-focused marketers Merkle a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognised for its […]
Merkle, the customer experience management (CXM) company, has launched two new podcast series titled “Inside Job: Making CX Work” and “Digital Marketing Musings.” Both shows will feature interviews with thought leaders throughout the marketing industry to provide valuable insights into the growing trends of customer transformation and digital media. “Inside Job: Making CX Work” is […]
Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers. The report features findings from a survey of 400 marketers […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab […]
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help […]
Data showcases increased adoption of agile and impact of consumer data privacy regulations across industries in the US and UK Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 instalment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalisation, the Q2 report […]
