Merkle

The accelerator extends Salesforce Commerce Cloud and streamlines integrations with other enterprise content management platforms.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

Appointed to lead the Center of Excellence is Paul Lynch, Merkle's Experience & Commerce practice leader for the United Kingdom and Ireland, orchestrating a global team of experts.

Qualtrics introduced partnerships with Twilio, Five9, and Merkle. Qualtrics expanding partnership with Twilio, a customer engagement platform provider, led to a no-code connector that allows real-time data sharing between the Twilio Segment customer data platform and Qualtrics’ Experience iD (XiD).  It offers a combined view of operational engagement data, like content engagement, purchases, user logins, […]

Merkle unveiled its 2023 Customer Experience Imperatives focused on closing the “experience gap” and delivering a complete, connected customer experience. The past few years witnessed a wild recalibration of customer expectations, along with a profusion of new marketing technologies. The adoption of tech platforms by brands was fast and furious in 2022, but in 2023, […]

Research firm MarketsandMarkets expects the global loyalty management market to grow from $8.6 billion in 2021 to $18.2 billion by 2026 at a compound annual growth rate (CAGR) of 16.3 per cent. Major growth drivers for the market include the increasing adoption of omnichannel programs, the emergence of advanced technologies, and a growing need for […]

The annual Martech Awards was launched to recognise people and companies at the forefront of marketing technology adoption. Martechvibe celebrates the people and organisations advancing the Martech agenda in the region. Last year’s winners included Galadari Brothers Group. Khaleej Times, Merkle, Sitecore, RAKBANK,  Seera Group, Tealium, and many more. The Women in Martech award honoured […]

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

Merkle, dentsu’s customer experience management company, launched the Inflation Resilience Dashboard to help business leaders and marketers with critical consumer insights to influence marketing and business decisions. The dashboard visualises inflation resilience by geographic location, down to the county level, and by generation as part of an initiative to supply companies with advanced information on […]