Media buying

Unlike traditional tools built for large, resourced teams, Aimy is purpose-built for small and mid-sized businesses, but scalable enough to support larger organisations and enterprise use cases as well.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Amazon DSP is the first demand-side platform to integrate with Scope3’s Agentic Media Platform, allowing for large-scale media purchases.