Media Buying

The acquisition is an important step in NCM’s growth strategy and will help expand its premium video and digital OOH advertising platform.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.