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IMDA Adds GenAI to Skills Framework

News

IMDA Adds GenAI to Skills Framework

IMDA’s framework acts as a guide for media practitioners, helping them upskill and remain relevant in the evolving industry.

Staff Writer

December 06, 2024

Trends That Will Shape The Media And Advertising Industry In 2023

Martech

Trends That Will Shape The Media And Advertising Industry In 2023

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year: Back […]

Staff Writer

December 30, 2022

ROI on Your Martech Investments

Attribution

ROI on Your Martech Investments

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

Ahana Basu

October 28, 2022

Digital 2021: UAE's Digital Landscape, The Most Comprehensive Report

Martech

Digital 2021: UAE's Digital Landscape, The Most Comprehensive Report

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]

Staff Writer

February 11, 2021

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Top 30 News Moments Marking 2024

10 hours ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

14 hours ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

14 hours ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

15 hours ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

15 hours ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

2 days ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Cloud Introduces Google Agentspace

2 days ago Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

40% of Singapore Marketers Struggle with Data Strategies

2 days ago While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Cracking the Data Dilemma with Trust, Trends, and Transformation

3 days ago REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Yell Group Partners with Alibaba Cloud

3 days ago Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.