FlapKap, a company revolutionising eCommerce and SaaS growth in the MEA region, announces its launch and successful completion of a $1.2 million fundraise. The fundraising was led by A15, the leading MENA venture capital firm, and one of the most prominent backers of early-stage start-ups in the region. FlapKap is the regionally contextualised version of […]
Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads“. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers. Exit Bee utilises pattern recognition and machine learning, to precisely identify the moments […]
Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]
Epsilon, an outcome-based marketing company, recently announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region. Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also […]
Aramex has signed a strategic MoU with Germany-based DB Schenker, to help drive forward synergistic opportunities in supply chain solutions across multiple critical industries to and from Abu Dhabi and the wider MEA region. By leveraging DB Schenker’s extensive global experience in specialised freight forwarding solutions across multiple industries, the partnership will seek to further […]
