McKinsey

Customer data, when used optimally, can help companies predict trends and avoid backlash.

For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]

As South Africa faces a long road to economic recovery, value perception to maintain customer retention will be crucial Although South Africa recovered from its longest recession in 28 years, experts predict that its economy will hit pre Covid-19 levels only by 2025. According to Statistics SA, 216 liquidations have been recorded in March this […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]