News
77% of App Marketers Say the Traditional Customer Journey Needs Rethinking
The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.
The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.
Vibe Marketing Tech Fest makes its Singapore debut on 18 November 2026, bringing together marketing, growth and performance leaders to discuss the technologies, strategies and customer trends shaping the future of marketing across Southeast Asia.
Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.
Unlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.
This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
The summit will focus on proving the impact of marketing spend and using analytics to add customer value. It brings together leaders across marketing, CX, and technology to share real-world experiences and insights on navigating tech stack challenges
Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.
Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.
Dipashree Das talks about cutting through information overload by focusing on attention quality, emotionally resonant storytelling, and mobile-first content strategies that turn fleeting views into lasting brand impact.