MarTech stack

Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values. While they are willing to share information, they need to see the value that it will create towards their future purchases. This is being felt in […]

Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]

We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]

VMF ME will cover a wide range of topics such as getting the most from your martech stack, boosting customer engagement, composable cloud experiences. Vibe Martech Fest’s Middle East in-person edition will take place on September 6 and 7, 2022. Here is our pick of sessions that can help marketers navigate the changing market dynamics; […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]