MarTech stack

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

REWIND 2024: Exploring the transformative trends shaping the martech ecosystem, from the rise of generative AI and agile stacks to groundbreaking approaches in CX and data-driven strategies.

Martechvibe to release State of Martech 2025: Unveiling Marketers' Priorities and the Journey to Achieving a Scalable Martech Stack report by the end of the year.

“Monolith” platforms are unable to keep pace with the broader martech capabilities, and marketers are beginning to demand a new system that can lead to deprecation and/or migration of the current platform.

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values.

Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]

We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]