MarTech

Richard Shotton, best-selling author and Founder of Astroten, reveals how simple behavioural insights can dramatically improve marketing performance.

NTT DATA will use Google Cloud technology to create industry-specific AI and cloud solutions, helping to speed up enterprise growth in sectors such as banking, insurance, manufacturing, retail, healthcare, life sciences, and the public sector.

Wizeline’s Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale.

Powered by Tealium’s integration with Snowflake’s Snowpipe Streaming API, L&G can better support its customers with application and call centre requests by routing them to agents already aware of their specific pain points.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

Marchex’s new Healthcare AI Solution provides conversation analytics, understanding of patient intent, and enables precise lead attribution and validation of marketing results.

By integrating social conversations into Salesforce, Sprout Social enables businesses to unify social data with their customer data to deliver better, personalised service–helping them build trusted brands.

Built on the foundation of Kubit Lumos, Ask Kubit introduces explainable AI (xAI) into everyday analytics, further advancing the platform’s mission to make insights more accessible, transparent, and self‑service.

With this integration in GPTBots.ai, the company provides partners with development tools, API access, and technical support to facilitate the creation of customised solutions and enable mutually beneficial growth.

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.