MarTech

The partnership brings together Cognizant's expertise and Typeface's agentic AI platform to enable enterprises to unify marketing workflows and accelerate campaign performance.

The launch of Marketing Automation extends Birdeye’s broader Agentic Marketing Platform, giving multi-location brands a single system to drive Awareness, Conversion, and Experience, without stitching together point solutions.

The planned strategic acquisition aims to advance Yelp's AI transformation and expand SaaS offerings to help service businesses grow and operate.

Saleo's AI Demo Agent handles real-time discovery and delivers personalised product demos just like a tenured sales engineer.

The framework introduces a proprietary orchestration and context layer to the RainFocus platform that empowers specialised AI agents to act as teammates to event marketers, planners, and sales reps.

With these new integrations, marketers and their agency partners can now connect how their Reddit and LinkedIn ads drive leads, conversions, and revenue at their contact centres and business locations.

The Event and Conversion API (ECAPI) defines a standardised set of full-funnel events that are meaningful to advertisers, from upper-funnel engagement through lower-funnel conversion activity.

Ahrefs is building toward workflows that help teams generate and expand prompt lists, providing a more comprehensive and unbiased view of how their brand appears in AI responses.

Together, VWO and AB Tasty will create a digital experience optimisation platform offering AI-led experimentation, real-time adaptive personalisation, behavioural insights and analytics.

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyse placements by genre with the same flexible single-select, multi-select, or ‘select all’ functionality.