MarTech

Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Martech 2025 reveals 15,384 tools, a 9% growth masking a triple-threat landscape of boom, bust, and balance. Discover the surprising truth behind 1,211 tool removals, the genAI wave, and the silent rise of Product Management.

The 2025 State of Martech report reveals slowing growth, record churn, and a shift toward AI integration and stack consolidation, marking a new era of strategic maturity in marketing technology.

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

Vibe Marketing Tech Fest will take place in Manchester on July 10, 2025, and brings industry leaders to answer the pressing questions on every marketer’s mind.

To raise awareness and promote the adoption of AI technologies, GPTBots.ai and ZANROO will launch a series of thematic campaigns.

Here are three underexplored CX strategies martech leaders must adopt in 2025.