marketing

To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]

Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]

Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders Any modern marketer can attest that marketing technology has exploded over the past decade, and there are no signs of it slowing down. At the beginning of the pandemic, marketing technology […]

More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.   In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus  speeding-up the process of personalization for a stronger ROI for their organizations. […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites […]

 Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design buyer journeys in a meaningful way that will generate demand and accelerate revenue. The Uberflip Marketplace […]

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty. Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth […]

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]