Marketing Trends

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]