marketing technology

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

CX NXT – the region’s biggest Customer Experience summit, brings together industry experts to explore how technology enables strategy and culture trends that align with new-age customer expectations. CX NXT 2023 will be held in the Kingdom of Saudi Arabia (KSA) as a two-day in-person event on March 14-15, 2023, with over 200 delegates scheduled […]

Rad Intelligence (RAD AI), a marketing technology company that created the world’s first AI marketing platform with emotional intelligence, launched a community investment round on Wefunder. RAD, a venture-backed company with Fortune 500 clients, chooses to invite retail investors, who would ordinarily only get access after an IPO, to invest. The investment round has already […]

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]

Sitecore has signed an agreement with solutions by stc, the kingdom’s digital enabler, to provide marketing technology solutions and training primarily to the country’s key public and private organisations. The joint efforts will see an enhancement in the digital experience for customers, who can enjoy a seamless and personalised digital experience. This will be made […]

Bridgeline Digital, a cloud-based marketing technology software provider, announced that an online marketing promotional product company has chosen their site search product to power their on-site search experience. Bridgeline is quickly becoming the preferred search solution in the promotional product sector with a string of recent wins, including this latest online promotional products seller with […]

The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]

Zeta, a data-driven marketing technology company announced a partnership with Snowflake, the data cloud company, and the launch of two cutting-edge products. With Zeta Connect, powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing […]

Eighty six per cent of buyers are willing to pay more for a great customer experience. It is proving to be a key differentiator and brands are struggling to meet the rising customer expectations. CX NXT – a virtual event focused on CX, personalisation and service is set to take place on November 15-16, 2021. […]