marketing technology

As identity needs evolve, Conexa Workspace offers marketers a flexible, transparent solution to unify data, scale audiences, and enhance activation across channels.

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.

Cadent's integration of Google Cloud's AI to develop an AI operating model unlocks a unified approach to enhancing business transformation, building stronger data foundations, and delivering inventory-first strategies.

New data shows AI is augmenting Martech rather than replacing it, revealing how SMBs and enterprises adopt AI differently and why understanding the learning curve matters more than the hype.

Unlike traditional DSPs, Loud Echo integrates real-time creative generation, targeting and bidding into one system, allowing ads to adapt to every audience, context, and placement on the fly.

StationOne serves as an orchestration layer that helps individuals use AI as an extension of their work rather than a replacement, while removing the tedious data entry and management tasks that come with adopting new AI tools.

Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviours.

The integration—available through Mutinex’s MAITE platform and GrowthOS—unlocks real-time access to WARC’s library of campaigns, benchmarks, and strategic insights, directly within marketers’ ROI workflows.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.