Neustar is partnering with Catalina to help consumer packaged goods advertisers optimise their marketing mix, campaign tactics, and audience targets based on real-time purchase behaviour. Catalina offers shopping behaviour insights through its real-time shopper intelligence platform, enriched with transactional purchase data from a multitude of third-party data sets to unlock highly precise shopper audience targeting […]
From McDonald’s and Ray-Ban to Adidas and Prada, we spotlight the most exciting forms brands used non-fungible tokens (NFTs) in their marketing mix Over the past few years, blockchain adoption has grown exponentially in businesses, including sports. After NBA partnered with Canadian-based Dapper Labs, makers of the CryptoKitties game, to make its version of a collectible […]
Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]
Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]
Keeping up in an uncertain marketplace with evolving consumer sentiment has been challenging for most brands. Many businesses have managed to stay agile amid the pandemic; however, the rapidly evolving marketplace poses new challenges. This uncertain marketplace created opportunities for innovations and new ideas, helping brands with continuity and stand ahead of their peers. To […]
