Marketing Intelligence

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.

By integrating Tealium’s real-time data streaming with Databricks’ advanced analytics and AI platform, businesses gain flexible options to enhance their advertising and marketing efforts.

With Clay’s platform, sales and marketing teams can automate and refine that outreach using AI, ensuring that the right message reaches the right prospect at the right time.

Compass Marketing Intelligence offers a single source of truth for marketing data across the entire Google ad stack and accounts.

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

ONAR Labs will focus on developing and commercialising proprietary marketing technology solutions that have been battle-tested across ONAR’s network of agencies.

Leaders in TV and Digital Consumer Intelligence Team Up to Bring AI-Powered, Cross-Channel Marketing Intelligence to Brands Worldwide Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, today announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from […]