marketing campaigns

Nike has positioned the Paris Olympics as a moment to reclaim “sharper and bolder” marketing.

Wootag’s partnership with Lemma is set to transform creative enhancement and media effectiveness for marketers.

This latest collaboration with Marvel allows Coca-Cola to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]

Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]

The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before.  Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]

Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences.   What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]

Popular fast-food, quick-service chain owner Yum! Brands – with globally popular franchises like Taco Bell, Pizza Hut and KFC has announced that it will acquire U.S-based Kvantum technologies.  Kvantum uses AI technology to gain consumer insights and optimise marketing campaigns. Kvantum was founded in 2012 and has worked with several Yum brands in international markets. […]

Big data analytics is facilitating enterprises to drive effective content marketing campaigns. CMOs now rely on actionable data to drive buyer-centric marketing campaigns. With content becoming a crucial marketing tool, analytics is prompting brand communication to get better outcomes. According to a recent study by Technavio, global content marketing budgets are forecasted to reach $412 […]