Marketing Automation

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organisation.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.

Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.

The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.

The connector enables marketers and business owners to connect ActiveCampaign data to Google Ads and launch Performance Max campaigns directly within ActiveCampaign.