Marketing Automation

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

Snappy AI analyses an advisor’s authorised campaign activity, audiences, results and account setup alongside Snappy Kraken’s marketing expertise.

These capabilities create a continuous intelligence loop across Iterable, where customer context informs each interaction and every response improves what happens next.

As AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.

With Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

The new integration gives Klaviyo’s customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS.

Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.

Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.