Marketing Automation

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Birdeye’s new platform combines Brand AI, which preserves personality and context, with Industry AI, which brings vertical expertise, trend awareness, and compliance, ensuring agents remain both contextual and aligned to the business.

Goldcast's agentic systems are designed to act as intelligent teammates, agents that understand brand context, anticipate marketer needs, and execute toward business outcomes like pipeline, reach, and ROI.

While Loop Marketing gives marketers a new playbook for growth, HubSpot is also unveiling over 200 AI-powered product updates designed to help businesses build smarter hybrid human+AI teams across marketing, sales, and service.

Piper serves as an AI SDR agent that instantly and intelligently converts HubSpot leads across a marketer’s most important channels: the website and the email inbox.

Alongside MCP, Cordial also introduced Rich Communication Services (RCS) as a supported channel and announced the debut of Cordial Foundry, its innovation arm dedicated to shipping agent-first tools quickly.

The new solution enables businesses to automatically sync customer loyalty activity from Square directly into ActiveCampaign–enhancing visibility, personalisation, and marketing automation across locations.

For CRM, lifecycle, and digital marketers seeking effective triggered campaigns with fewer constraints, Wunderkind AI Experiences offers a performance marketing advantage rooted in automation, adaptability, and scale.

The Multi-Channel Marketing Campaign Services aligns paid media, inbound content, CRM automation, and performance reporting to deliver measurable improvements in CAC, lifetime value (LTV), and EBITDA contribution.

Intention.ly’s AI services include custom GPT assistants, AI readiness and SEO audits, go-to-market automation, and an AI-driven lead growth engine to help financial services firms scale faster and stay competitive.