Marketing Automation

The launch introduces the Campaigns AI Agent, empowering teams to streamline campaign setup, scale production, and accelerate results.

Simtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.

By consolidating the core steps of campaign planning and execution, Clarvos reduces workflow friction, shortens planning cycles, and helps teams move from concept to activation more quickly compared to traditional multi-tool processes.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

By combining AI-driven analysis, structured frameworks, and continuous feedback loops, Aisepedia enables PMMs to move from fragmented work to a fully connected system.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

AI adoption is accelerating, but without strong data, processes, and strategy, it falls short. Marketers must prioritise fundamentals to unlock meaningful value from AI investments and integrations.

Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.

Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.

As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.