Marketing Automation

Hightouch Agents is a purpose-built AI platform that helps marketers move faster across research, planning, execution, and reporting with full context from the data warehouse and marketing stack.

Through this new connection, PMG enables brands to integrate retail, marketplace, and digital commerce data directly into Alli — linking marketplace sales intelligence from platforms like Amazon directly to the point of media activation.

Using Thryv’s AI-driven automated software, home service businesses can market their services to high-intent prospects and accelerate revenue growth.

With this launch, Jasper introduces the first AI-native marketing infrastructure designed to scale content across every channel and market.

The advancement from Qualified offers a dynamic, interactive alternative to traditional MAPs that rely on prescriptive journeys and static rules, and directly addresses the demands of B2B enterprise customers.

WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

With the launch of the new CRM Integration and AUM Pipeline Dashboard, Snappy Kraken gives advisors a modern growth stack that connects marketing, CRM and analytics in one synchronised system.

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

By bringing these technologies together, Optimizely and Google Cloud are tackling two of marketers' biggest hurdles—fragmented customer data and the difficulty of personalising content at scale.

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.