Marketing Automation

Connected AI agents by Sprinklr help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.

Marketing Studio and Supercomputer give creative teams more production capacity and the ability to test, learn and respond faster.

Demandbase introduces a new AEO Agent to help marketers influence how agents discover and recommend their brands.

Treasure AI also launched Personalization Studio and announced it will price email on customer engagement, such as clicks, rather than send volume.

Powered by Movable Ink's MCP Server and complemented by a growing set of specialised AI assistants, the launch advances the company's Programmatic CRM approach.

The new MCP Server connects AI assistants such as Claude, OpenAI Codex, Microsoft Copilot, and Google Gemini directly to ObservePoint.

The new AI Ingestion Agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds.

MessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.

The acquisition expands Hightouch’s integration capabilities, giving marketing teams’ AI agents more of the data they need to make decisions.

Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.