Marketing Automation

The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail.

Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, reducing marketing complexity.

Building on ImageKit’s DAM Agent and MCP servers, Creative Automation extends the company’s AI-powered media workflow capabilities into creative production.

Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS.

Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance.

Smartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.

With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.