Marketing Automation

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

Mailmodo’s new platform enables marketers to plan, create, automate, and analyse entire campaigns through simple prompts, eliminating days of manual setup.

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

By combining a unified data foundation with an intelligent interface, Improvado enables companies to use AI on top of reliable marketing data and make faster, more confident decisions.