Marketing Automation

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.

These capabilities reflect Attentive’s broader vision for “Marketing Made Personal,” where AI systems continuously learn, recommend, optimise, and act on behalf of marketers to create more relevant, connected CXs across every channel.

Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.

With AI-generated overviews of audiences, templates, workflows, and more by MessageGears, marketers spend less time decoding complex campaign components and more time executing.

As the creative AI layer in Claude for Small Business, Canva turns marketing briefs into fully editable, on-brand campaign assets owners can refine, publish, and scale, all from a single workflow.

The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.

ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.

The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.