machine learning

The integration of generative AI natively into Discovery lets users create polished audience reports with brand share, sentiment, interests, and strategic recommendations from just a few inputs.

Aida’s launch supports Revenue Analytics’ goal to provide media organisations with practical tools that simplify complex pricing decisions.

Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration

SKUtrak Promote provides CPGs with the rich and nuanced insights they need to plan, evaluate and decide their promotional strategy.

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for fraud protection.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.